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Politecnico di Milano – SMS Campaigns
Challenge presented
The Milan Polytechnic’s Career Service provides placement services to more than 15,000 students and alumni of the Politecnico di Milano. Most of these services are provided via web, and a complementary tool was required to keep students/graduates updated on new job vacancies which come up while they are browsing online.
Actions undertaken
The Career Service of the Milan Polytechnic chose to use the Skebby SMS Messenger service in order to rapidly inform students and graduates by text message whenever a new vacancy is posted on its website. This interface has made it possible to send multiple SMS in just seconds, directly from the Service’s PC.
Benefits delivered
SMS Messenger is a cost-effective way for the Polytechnic’s Career Service to keep students/graduates informed of new job opportunities as and when they arise. It has speeded up the placement process, and improved the service offered. Using SMS has increased sales, thanks to the fast spread of information and the optimisation of customer service, improving loyalty among students and graduates.
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