Average time spent per day using mobile phone
Average number of times we look at our mobile phone every day
Percentage of people who own a mobile phone
Mobile marketing. Why?Mobile phones have become an integral part of daily life. 85% of the population owns a mobile phone, which places it second only to the television as a means of communication. But, even though it is in second place, the mobile phone has particular characteristics which make it unique. Immediacy, customisation, interaction, localisation, ubiquity: these are all features that add value to the mobile phone.
The channel of communication chosen by Skebby is the SMS. As you will gather from the infographic that follows, there are three features of the SMS that are difficult to find in other tools: high levels of accessibility, visualisation and response. The comparison with the EMAIL overwhelming evidence.
90% of mobile phone owners use SMS while only 22% use email on their mobile phone.
98% of SMS messages are read within 5 seconds of delivery compared to 10% of emails.
32% of mobile phone users who receive a promotional SMS message respond/interact and are more likely to visit the sales point or website.