- Success stories
- SMS developers
- SMS marketing and advertising
- SMS media
- SMS consumer goods
- SMS financial services
- SMS ecommerce and trade
- SMS public health
- SMS transport and motors
- SMS public organizations
- SMS associations and clubs
- SMS no-profit and voluntary associations
- SMS school and university
- SMS travel and free time
Il Sole 24 Ore – SMS Campaigns
Challenge presented
Il Sole 24 Ore is Italy’s biggest selling business daily. The newspaper mainly covers economics, politics, news in the tax and legal sectors, and the financial markets. Il Sole 24 Ore was seeking a channel for promoting the publication of the “I Viaggi del Sole” periodical, sold with the newspaper as a supplement on specific dates.
Actions undertaken
Il Sole 24 Ore chose SMS as a channel for announcing the issues dates of its monthly supplement “I Viaggi del Sole”. By integrating the Skebby SMS gateway into its own IT system, it was able to simultaneously send 200,000 SMS to its contacts database in just seconds.
Benefits delivered
As a result of sending 200,000 texts directly to the mobile phones of potentially interested readers, there was an increase in sales of the newspaper together with the supplement.
Everything you need to know about mobile marketing
Discover our free guides about SMS mobile messaging.
Start today your SMS campaigns!
Want to try out our services?
Want to start sending SMS Marketing campaigns? Open your account for free in less than one minute and get in touch with us to receive some free credit to test our services.