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Il Sole 24 Ore – SMS Campaigns
Il Sole 24 Ore is Italy’s biggest selling business daily. The newspaper mainly covers economics, politics, news in the tax and legal sectors, and the financial markets. Il Sole 24 Ore was seeking a channel for promoting the publication of the “I Viaggi del Sole” periodical, sold with the newspaper as a supplement on specific dates.
Il Sole 24 Ore chose SMS as a channel for announcing the issues dates of its monthly supplement “I Viaggi del Sole”. By integrating the Skebby SMS gateway into its own IT system, it was able to simultaneously send 200,000 SMS to its contacts database in just seconds.
As a result of sending 200,000 texts directly to the mobile phones of potentially interested readers, there was an increase in sales of the newspaper together with the supplement.
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