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Focus – Text Alerts
Challenge presented
Focus (Gruner+Jahr/ Mondadori publishing group) is the most popular Italian monthly magazine, with more than 6 million readers in Italy, and it covers current affairs, science and sociology. It was using an SMS service called “Memo Focus” to let its readers know, by SMS, when the magazine hit the newsstands; it was looking for an innovative method for reducing contact costs via SMS.
Actions undertaken
Focus integrated the Skebby SMS gateway into its own systems, and promoted the free Skebby SMS from Mobile programme to its readership. The service, which is available to all readers, is offered at no cost to Focus to all those readers who have Skebby installed on their mobiles, and thanks to SMS Basic, costs towards all other readers are very reasonable. What’s more, thanks to the Receive SMS service, readers can sign up or opt out of the “Memo Focus” service by simply sending a text message.
Benefits delivered
"Thanks to the innovative platform Skebby offered us, we saved 70% on contact costs for the "Memo Focus" service, while at the same time offering our readers a value-added service" explains Sandro Boeri, Editor of Focus.
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