Find out many success stories on how to use SMS for business
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Send SMS services to magazine readers and to TV/radio audiences
In the media sector, SMS mobile marketing is now widely used and has made it possible to develop innovative, engaging formats, not to mention an additional channel for broadcasting editorial content and promoting SMS services
Application: Text AlertsFocus (Gruner+Jahr/ Mondadori publishing group) is the most popular Italian monthly magazine, with more than 6 million readers in Italy, and it covers current affairs, science and sociology. It was using an SMS service called “Memo Focus” to let its readers know, by SMS, when the magazine hit the newsstands; it was looking for an innovative method for reducing contact costs via SMS.
Application: SMS CampaignsIl Sole 24 Ore is Italy’s biggest selling business daily. The newspaper mainly covers economics, politics, news in the tax and legal sectors, and the financial markets. Il Sole 24 Ore was seeking a channel for promoting the publication of the “I Viaggi del Sole” periodical, sold with the newspaper as a supplement on specific dates.
Application: Memos via SMSNeveralone, an Italian company set up in May 2008, supplies a telephone service at no cost (in exchange for listening to short ads), with an international freephone number, competing with the expensive 892xxxx or 12xx numbers. The novelty of this service lies not only in the fact that it’s free, but also in the fact that operators look up information that users request on the web: a sort of “Google” by phone. To complete its service, Neveralone wanted to supplement the phone response by also sending a memo by text message. The message contains the information requested by the user, to make it easier to remember.
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