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S.C.A. – CRM Activity via SMS
S.C.A. - Società Commercio Auto srl, a Citroën authorised dealership based in Potenza, not only sells new and used cars but also carries out car repairs and is an Authorised Service Centre. The company was looking for a supplier that would allow them to communicate with their customers quickly and simply, via text messages.
S.C.A. chose to use Skebby’s online SMS Messenger panel to contact its customers by text message, instead of by personal letter, to advise them that their car is due for servicing or for legally required maintenance. S.C.A. also uses texts instead of phone calls to carry out customer satisfaction surveys.
"SMS Messenger has allowed us to speed up our work in terms of contacting customers, saving us time and money. Instead of letters and phone calls, we’re sending messages to all customers for whom we have a mobile number. We’ve managed to save up to 40% of costs for sending letters and making calls. We also customise the texts, with the '[name]' variable, inserting the registration number of the customer’s vehicle in the message body!" explains Stefano Travascio, Sales Office, S.C.A. srl - CITROËN Authorised Dealership.
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