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Meliconi – Automation of Programming Process
Meliconi S.p.A. is an Italian firm that’s known for manufacturing universal remote controls. It operates in the national and international mass retail sector (domestic appliances, audio, video and consumer electronics), and was looking for a speedy, reasonably-priced system for the process of programming its remote controls (24 hours a day).
Through the Skebby SMS Gateway a dedicated number for receiving SMS was set up and printed on the instructions for the universal remote controls. Purchasers can send an SMS to this dedicated number indicating the brand and model of their television, and the system will automatically reply with a code. They then type this code into their remote in order to program it for their specific TV set.
With SMS Gateway the company improved user experience by making the service available at any time of day, and by reducing the time it takes. What’s more, by using the automatic reply to text messages, costs were cut on calls to customer assistance, while simplifying the customer experience. "The Gateway SMS system allowed us to create an innovative system to support programming for our universal remote controls, thus offering a service to our customer base" explains Paolo Cipri, Product Manager Consumer Electronics, Meliconi.
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