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2Win S.p.a – Promotions via SMS
Challenge presented
2Win S.p.a is a clothing manufacturer and retailer based in Biella, with four retail spaces across the Piedmont region. 2Win S.p.a was looking for a way of quickly and easily updating its clients about new schemes and promotions.
Actions undertaken
2Win S.p.a chose Skebby as its SMS supplier thanks to its competitive price structure. 2Win S.p.a uses the online SMS Messenger panel to send bulk SMS to its contacts, informing them of schemes and promotions (e.g. by sending a shopping voucher via SMS).
Benefits delivered
2Win S.p.a chose to keep its clients updated via SMS because messages arrive directly on their phones, and are therefore an extremely effective channel. What’s more, the Skebby SMS Messenger interface is easy, user-friendly and very simple to use. "We only send texts to customers who have come to our shops and asked to receive updates, and therefore only those who are really interested in reading about our schemes and promotions. That’s why there’s such a high redemption rate compared to other channels. With Skebby we not only keep costs down, but we’ve created a service that our clients actually want" explains Cesare Sappino, Head of Marketing at 2Win S.p.a.