With Skebby, communicate and offer services via SMS is fast and simple

How can public authorities benefit from SMS mobile marketing?

Improve communication

Keep citizens up to date on events and initiatives that you’ve organised, or let them know useful information such as the date regulations come into force, or use the Receive SMS citizens channel for receiving comments on projects, initiatives and life in the local community. Last but not least, texts are an excellent tool for keeping local councillors and executives up to date on meetings, appointments or deadlines.

Memos/important announcements and emergencies

Send messages to announce school closures, street cleaning, road works, traffic bans, weather emergencies (e.g. snow), natural disasters/SMS civil defence, etc.

Receive reports and images in the public interest

Create an “SMS Mayor” number dedicated to gathering reports on public maintenance work, directly from citizens. Text alerts can be used to report faults, disservices, burst water mains or damage to street furniture. Or give citizens the opportunity to send messages with photos of uneven road surfaces, potholes, broken street lighting, or acts of vandalism, which can be forwarded directly to the e-mail addresses of the relevant local councillors.

Communicate with the differently abled

A dedicated number for receiving SMS from the differently abled (e.g. hearing and speech impaired), who can thus communicate with local authorities directly from their mobile phones.

Promote events

Promote events, campaigns, fairs or sports activities via SMS public authorities and SMS public services, especially in order to engage younger citizens by reaching them directly on their mobile phones.

What if you have no mobile numbers available?

There are various ways of gathering mobile phone numbers:

• By simply publishing on all promotional materials (signage, brochures, posters, leaflets, websites, etc.) “Send an SMS to +39 366 58 60 580 with the words NAME OF YOUR ORGANISATION”
• If you have a website, by adding a registration form where citizens can enter their mobile numbers
• By asking for mobile numbers directly when citizens request services.