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Federcalzature – Promotions via SMS
Federcalzature is the Italian Federation for the Shoe Trade, which represents more than 11,000 retail, wholesale and import-export businesses. Federcalzature is a member of Confcommercio and the CEDDEC (European Shoe Trade Confederation). Federcalzature was looking for an easy, user-friendly SMS application to offer its member companies to allow them to contact end consumers via text message.
Federcalzature chose Skebby’s SMS Messenger panel for sending SMS. Italian footwear retailers who belong to Federcalzature use Skebby SMS to reach their consumers with targeted, accurate offers that are updated regularly. They thus stimulate consumers, who appear to be surprisingly interested by these texts and not at all annoyed at receiving them; there has also been a very high redemption rate.
In a historic period for the economy, in which consumers are constantly seeking stimulation to make purchases, as well as unmissable price “bargains”, the option of communicating accurately, punctually and at low cost via SMS really makes sense. "By using Skebby to send SMS to their Clients, the shoe shops in our Federation can offer targeted offers at low cost, which is also due to our promoter’s discount" explains Massimo Donda, Chairman of Federcalzature.
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