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Send SMS to customers of ecommerce, shops, outlets and shopping malls
Mobile marketing via SMS is widely used in retail for staying in touch with customers. That's because SMS messages can be used to promote events at outlets, shopping malls, shops and so on, and to inform customers of promotions, product launches, news, etc. SMS marketing is easy to set up, and the cost of retail SMS is remarkably lower than for newsletters, printed materials, magazine or radio advertisements, with a very high ROI.
Application: Update clients on shipping status of productsQVC Italia is a television channel offering shopping and entertainment 24 hours a day, and is part of the international group QVC Inc. which is owned by Liberty Media Corporation - Liberty Interactive Group (NASDAQ: LINTA). QVC was seeking an effective communication method in order to quickly update its customers on the shipping status of products ordered, and to allow it to rapidly develop new services using SMS.
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