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Cesvi – SMS Campaign
Cesvi Fondazione Onlus is an independent, secular humanitarian organisation which works for international solidarity in more than 30 countries around the world. Following the humanitarian emergency in Libya, it was necessary to find a direct, fast channel to promote fundraising to ensure that help would reach people in the areas which needed it most, through distributing first aid materials, blankets, sanitation kits and food for children.
Cesvi decided to make use of the SMS channel at a particularly urgent time to encourage its members, who number more than 15,000, to donate through its website in order to help with the emergency in Libya. By using the Skebby SMS Messenger platform, Cesvi was able to quickly contact its members, thus promoting its relief work.
"For us at Cesvi text messages are a very important communication channel given the high level of engagement, the opportunity for one-to-one interaction, and the fact they are read in real time. Indeed, this tool boasts excellent visibility, and allows direct interaction with our donors. Particularly when there's an emergency, it's crucial for us to let people know about our humanitarian work immediately, and inform them on how they can help by making a donation"explains Myrta Canzonieri, Director of the Fundraising, Communication & Education Department at Cesvi.
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