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PA Digitale SpA – CRM services via SMS
Challenge presented
The mission of PA Digitale SpA, a leading business for innovation in public services, is to simplify, reorganise and modernise internal processes in public authorities. PA Digitale wanted to integrate the SMS channel into its management solutions, to offer a direct, effective channel of communication to the clients of public services.
Actions undertaken
PA Digitale quickly and easily integrated the Skebby SMS Gateway into its Urbi platform, delivered to public services through ASP. Through Skebby's APIs the citizens of Municipal and Provincial Authorities and public authorities who are PA Digitale clients can request and receive a wealth of services and information via text message. For example: track the progress of an application, find out about local daycare services or check how much credit they have left for purchasing school canteen vouchers, and so on.
Benefits delivered
By integrating Skebby SMS Gateway, PA Digitale is able to offer public bodies a new communication channel, improving and streamlining the user experience of its proprietary management solution. Public bodies which are clients of PA Digitale can thus offer citizens innovative services by using the SMS channel, which is immediate and accessible to all.
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