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Uma Innovation – CRM Services via SMS
Challenge presented
Uma Innovation develops innovative, effective IT solutions aimed at optimising business processes. For the Studio Pronto24 application, which supplies certified online booking services for healthcare facilities, Uma Innovation was looking for an SMS supplier which would allow them to add SMS send and receive functionality for interaction between healthcare facilities and patients.
Actions undertaken
By integrating the Skebby SMS Gateway, Uma Innovation enabled:
- Patients to send a text message to a shared number + keyword (“city”) and receive an SMS on their mobiles with the addresses of 3 dentists in the city specified
- Dental surgeons to receive requests for appointments and confirm bookings with patients, also by SMS
- Healthcare facilities to send SMS reminders to patients with the date of the appointment, or to send health-related information (e.g. a text to remind the patient to take prescribed medications).
Benefits delivered
"We chose Skebby because unlike its competitors, it provides the HTTPS protocol which guarantees secure transmission of medical information. What’s more, the text messages can be purchased directly by our clients at extremely competitive rates!" explains Leonardo Del Priore, CEO Uma Innovation.
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