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Boscolo Travel – CRM Campaigns via SMS
Boscolo Travel is a division of Boscolo Group, specialising in holiday packages, guided tours for individuals and groups and weekend gift packages. Boscolo Travel wished to add the SMS channel to its campaigns towards existing customers.
Boscolo Travel integrated Skebby’s SMS API within its own programs in order to interact with customers via text message. As a result, Boscolo Travel is now able to send 3 automatic SMS to its customers: - The day after a booking, to thank them and inform them of potential additional services that they can also purchase through a travel agent; - A couple of days prior to the trip, to remind them of the time and place of departure; - Upon their return, to thank them and provide a contact e-mail address. Furthermore, it sends promotional text messages that are personalised for each recipient, with dynamic “Name” variables, offering discount codes. Given that the texts are sent with a dedicated sender number enabled to receive messages, customers need simply reply “YES” to the message, and the system will automatically send them a discount code, also by text message, which can then be used at a travel agent’s too.
"We use SMS to create customer loyalty and establish a relationship right from the moment of booking. What’s more, the promotional texts are sent to 70% of our customer database, as opposed to just 50% who can be reached by sending e-mails. I should point out that the aim of our promotional activities and SMS is not to compete with travel agencies" explains Mauro Bighin, Marketing Manager Boscolo Travel.
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